State of Tirol.
The redesign of Land Tirol’s corporate identity was more than a logo update – it was about building a coherent visual language for an entire region. With multiple institutions connected to the state, such as Hypo Tirol Bank and Leitstelle Tirol, the challenge was to create a design system that is flexible, user-friendly, and technically robust. The identity had to work across print, signage, digital platforms, and everyday documents handled by thousands of employees. My approach focused on clarity, precision, and scalability, ensuring that every department could apply the design without losing consistency. Today, the Land Tirol logo and CD are omnipresent in Tirol – visible in press conferences, on official paperwork, and even in daily interactions between citizens and state institutions. Seeing this identity in action across so many touchpoints remains one of my proudest achievements.
