Innsbruck Marketing.
The City of Innsbruck required a unified icon system to represent diverse services, activities, and landmarks. The existing visuals were fragmented, inconsistent, and often unclear for both locals and visitors.
I created a comprehensive icon set built on clarity, simplicity, and recognizability. Each symbol was carefully designed to balance modern aesthetics with intuitive readability, ensuring accessibility across print and digital applications.
The result is a coherent visual language that strengthens the city’s communication. The icons are adaptable, inclusive, and distinctly tied to Innsbruck’s identity, improving both usability and brand recognition.
