The Brief

Jakob Grüner’s practice needed a comprehensive identity that could communicate professionalism, trust, and modernity across all brand touchpoints. From everyday office products like stationery and business cards to a confident online presence, the goal was to create one consistent voice.

The Design Journey

I developed a holistic corporate design system and directed the photography of his office, team, and personal brand. Every element — from printed notebooks and pens to the new homepage — was designed with a clear focus: clarity, professionalism, and approachability. The result is a unified brand identity that strengthens client confidence both in print and online.