Speckbacher Stadmusik, Hall in Tirol.
For almost a century, the logo of Speckbacher Stadtmusik Hall remained untouched. But the orchestra itself had evolved far beyond its visual identity — becoming more professional, ambitious, and forward-looking. My task was to reflect this transformation in a complete corporate redesign.
The new logo centers around the trumpet, the most iconic instrument of a wind orchestra. Its three valves are reimagined as three of Hall’s most recognizable landmarks:
Pfarrkirche – representing the sacral roots of the chapel’s music tradition
Münzerturm – symbolizing the historic and cultural heritage of the city
Parkhotel – reflecting the modern and innovative spirit of the orchestra today
The result is a logo that combines clarity, versatility, and storytelling. Whether printed on merchandise, used in digital applications, or applied in concert campaigns, the design is instantly recognizable and communicates a strong identity. More than just a visual refresh, the new logo positions Speckbacher Stadtmusik Hall as a unique, future-driven orchestra — distinct from the many interchangeable village chapels in Tyrol.
Beyond the corporate design, I developed a consistent campaign system for the orchestra’s concerts. The highlight of the year is the annual spring concert (Frühjahrskonzert), a key cultural event in Hall.
Each campaign includes posters, social media assets, program booklets, and event details — designed to strike a balance between continuity and innovation. Every year, the design follows a recognizable visual thread, yet introduces new creative variations to keep the communication fresh and exciting.
This approach has built a strong and professional brand presence for the orchestra. Audiences now recognize the visual language as part of the experience itself, before even entering the concert hall. The campaigns are not just promotion — they’re an extension of the music, creating anticipation and a clear identity around every performance.
