Heimatwerbung Tirol.
Heimatwerbung Tirol, with over 1,600 poster spaces across Tyrol and Vorarlberg, needed a visual identity that could scale – whether it’s a huge 24-sheet poster, a citylight, or a compact triangle stand heimatwerbung-tirol.at.
I crafted a modular design system adaptable to diverse outdoor formats: citylights, bus shelters, large-scale posters, flyers, brochures, shopping bags, and their new website – ensuring consistency and strong visual impact everywhere.
A unified and flexible identity that brings clarity and recognition to every campaign -whether commuters spot a lit citylight at night or engage with the brand online.
In 2023, Heimatwerbung celebrated its 50th anniversary. For this occasion, I developed a poster line that creatively transformed the two arrows in the logo into an abstract representation of the number 50.
